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Creative is the worldwide leader in digital entertainment products for the personal computer (PC) and the Internet. Creative was founded in Singapore in 1981 with the vision that multimedia would revolutionize the way people interact with their PCs.

Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN line of digital audio players. The company's innovative hardware, proprietary technology, applications and services enable consumers to experience high-quality digital entertainment-anytime, anywhere.

Since launching the phenomenally successful Sound Blaster sound cards and setting the de facto standard for PC audio in 1989, Creative has been able to leverage on its leading-edge audio technology, huge user base and strong brand name to expand into the exciting lifestyle Personal Digital Entertainment (PDE) market.

Today, Creative is widely recognized as a global leader for product innovation in the audio and PDE segments, offering consumers a complete, high quality digital entertainment experience through Creative's hardware, software applications and services. Finding the perfect balance between form and function, Creative strives for every product to be a sensory feast for the eyes and ears.

Creative's product innovations have won numerous international awards and accolades throughout the years. The more recent and notable awards include the Consumer Electronics Show "Best of CES" awards for four consecutive years for Prodikeys PC and music keyboard (2003), ZEN Portable Media Centre (2004), ZEN MicroPhoto MP3 player (2005) and ZEN Vision:M MP3 player (2006). The ZEN Micro MP3 player also won the Ziff Davis Media "Best of DigitalLife 2004" award.

In June 1994, Creative gained a public listing on the main board of the Singapore Exchange (SGX).

Creative's global corporate headquarters is located in Singapore, in the heart of the Asia-Pacific region. It has regional headquarters in the US (Milpitas, California), Europe (Dublin, Ireland) and Asia (Singapore).

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